LÖNSAMHET.SE - Lucro Consulting AB
Lucro Consulting AB

"This is a very simple business. When we complicate it we really mess things up. People always ask me, What's your strategy for growth? I always say it's simple. I tell people don't make it too complicated. Each day we must make Coca-Cola more acceptable, more available, more affordable to more people in more situations than the day before. Put another way, success largely depends on our ability to make it impossible for the consumer to escape Coca-Cola."

- Beverage Digest interview with Roberto C. Goizue


"We trained hard... but every time we were beginning to form up into teams, we would be reorganized.
I was to learn later in life that we tend to meet new situations by reorganizing... and a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency, and demoralization."

(Gaius Petronius Arbiter, 65 AD)


Corporate Management

  1. Exchange Management
  2. New Management initiate change by a reorganization
  3. Management hires consultants
  4. Consultants present new organization for Management
  5. For Management new organization means progress and efficiency
  6. For Consultants it means a fat bank account
  7. For the operation it means confusion, inefficiency and demoralization
  8. Go to 1

We do NOT believe in big reorganizations unless based on a paradigm shift such as new technologies!

Most companies are not helped by just creating new titles, new roles, new meeting forums and new processes.

Our belief is that to make an organization more efficient you need to understand what is happening today, what is done well and what can be improved

Develop the organization step by step...


Reorganize based on a paradigm shift/new technology

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